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10 Best Free Shopify Themes of 2023

Building an eCommerce website on your own can be a hideous task. Here Shopify comes in as a helpful solution with a complete solution including the best-looking theme design and shop management.

Shopify is one of the best ecommerce platforms and thousands of online stores use Shopify as their back-end eCommerce platform the number is increasing day by day.

If you are looking to start your own eCommerce online store with Shopify then this blog is for you. In this article, we will give you 10 Best Free Shopify Themes to help you maximize your conversion rate as a beginner.

Let’s dig in then.

Read also: 5+ Best Shopify Live Chat App 2023

Why Shopify?

10 Best Free Shopify Themes of 2023 1

The software is simple to use and has a short learning curve which allows business owners to learn it quickly and get their online store up and running including Shopify customer service app.

Shopify has a low startup cost and is very popular among small and new business owners. For the benefit of all, a Shopify subscription also includes secure and reliable site hosting for your website. The three subscription plans are: 

  • Basic Shopify at $29/month 
  • Shopify at $79/month 
  • Advanced Shopify at $299/month 

All the subscription plans support various different types of eCommerce businesses and products like beauty supplies, handcrafted goods, clothing, online classes, ebooks, digital devices, equipment, etc. Some other advantages of Shopify are: 

  • Web design is user friendly with just a short learning curve 
  • Low startup and maintenance cost 
  • Good for dropshipping 
  • Great customer care service and support
  • Great scalability and security 
  • Wide range of beautiful Shopify themes 

How to Choose The Right Shopify Theme? 

As mentioned above, e-commerce owners love Shopify because it offers a wide range of beautiful Shopify themes. With thousands of paid and free themes available, the users can create a unique e-commerce store look that will help provide their customers with a positive and engaging user experience. 

Shopify themes are a type of template that influences how an e-commerce store’s website appears and feels to visitors. Themes come in a variety of designs and layouts. In addition, depending on how it is created, each theme provides a unique user experience.

Website design and layout play a massive role in attracting and engaging customers and getting high conversion rates. Hence, mentioned below are some tips you can keep in mind while choosing a Shopify theme:

  • Start by listing all the features and functions you want 
  • Decide on a budget or select one of the best free Shopify themes 
  • Consider the product you have to sell 
  • Check for built-in SEO features 
  • Prefer mobile responsive and lightweight themes 
  • Check product image display and catalog size 
  • Check SEO customization options
  • Pay attention to the developer’s reputation 
  • Prioritize all the themes you like on the Shopify theme store 

10 Best Free Shopify Themes 


best free Shopify themes

Debut is one of the free themes offered by Shopify and as the name suggests, it is a perfect start for your store. Debut is known for its simplicity and functionality which lets you run your ecommerce store without any hassle. If you need to start selling immediately without having to make a lot of customizations to your selected theme, then Debut is the best choice for you. 


  • Built for small catalogs
  • Promotional banners 
  • Customer testimonials display 
  • Predictive search 
  • Slideshow 
  • Pickup availability 
  • Home page video 
  • Product recommendations 
  • Product filtering 
  • Completely mobile optimized 
  • Multi-level menu 
  • Newsletter 
  • Blog articles 

Best For 

It is the best Shopify theme for those ecommerce website owners who want to sell jewelry, accessories, clothing, and handmade products. 


10 Best Free Shopify Themes of 2023 2

Supply theme by Shopify is available for free and merchants can easily find it and install it. If you look at the Supply demo, you’ll notice that the name tells it all. It’s essentially a theme for sellers who have a huge number of products and collections to sell.

On the homepage, there’s a simple header with a product search bar, a shopping cart, and a navigation bar with drop-down menu items, as well as a collection list and product categories. With Supply, you can turn your store into a miniature replica of Amazon or eBay’s massive eCommerce markets.


  • Built for large catalogs 
  • Collection filtering in the sidebar 
  • Slideshow 
  • Features collections on the homepage 
  • General customization 
  • Dropdown menu 
  • Footer menu 
  • Product page optimization 
  • Blog articles 

Best For 

It is the best Shopify theme for ecommerce business owners who are on a small budget and looking for free themes. This theme can support a huge number of products and collections seamlessly and hassle-free. 


10 Best Free Shopify Themes of 2023 3

Thalia is the theme you’ve been looking for if you want your Shopify store to have a clean and minimalist look. Thalia is a free Shopify theme that’s ideal for fashion stores, but it’s also adaptable enough to work for a range of other products. 


  • Optional responsive slideshow 
  • Advanced filters and swatches 
  • Slide-out cart 
  • Product swatches 
  • FAQ pages 
  • SEO optimization 
  • Innovative sections 
  • Color typography 
  • Blog articles 

Best For 

Thalia due to its clean and minimalist look would work best for fashion outlets. However, its customizing options can work out for other products also like jewelry and accessories. 


10 Best Free Shopify Themes of 2023 4

Brooklyn is a free Shopify theme that can be downloaded directly from the Shopify repository. It comes in two different styles: Classic and Playful.

The Classic variant is appropriate for modern fashion and retail stores. It has a promising future ahead of it. Because of the vibrant color possibilities, the Playful version might be utilized for bakery establishments, children’s apparel, and so on.

It includes a slideshow header option for displaying many top-selling products at the store’s front. You can also dynamically display products in your store, such as the most popular and best-rated items.


  • Homepage video 
  • SEO optimization 
  • Mobile-friendly design 
  • Free regular updates 
  • Blog articles 
  • Dynamic product grid 
  • Header slideshow 
  • Slide-out cart 
  • Color typography 
  • Mobile compatibility 
  • Designed for modern apparel stores 

Best For 

Brooklyn supports a large and clear showcase of the product’s image which makes it best for fashion and clothing. Customers will be able to look at the clothing piece closely and then make an informed decision. 


10 Best Free Shopify Themes of 2023 5

Shella is the ideal Shopify responsive fashion theme, based on years of web development and Shopify expertise. Shella focuses on performance and user experience to increase conversions, with hundreds of settings and some unique features. 

This multipurpose Shopify theme comes with 99+ pre-designed pages to assist you in creating your own store, as well as ready-to-use skins to help you create the proper tone for your brand and items. Shella is the ideal theme for a clean, contemporary, well-organized, and high-performing online business, ranging from fine wines and jewels to gadgets and equipment.


  • Multi-purpose design
  • Mobile optimized / mobile-first / 100% responsive design
  • Powerful admin panel
  • SEO optimized
  • Google rich snippet tool
  • Full RTL support (right-to-left languages like Arabic or Hebrew)
  • Built-in theme translations
  • Lazy load effect
  • Hide/Show most elements
  • Boxed or full-width layout
  • Tons of color options
  • Button shape options
  • Newsletter popup
  • MailChimp newsletter popup (based on embedded form)
  • Shipping rates calculator
  • 1000+ live customization option
  • Wishlist
  • Compare products
  • Advanced swatches
  • Display sale % label

Best For 

It is a multi-purpose Shopify theme and is suitable for a number of products like clothing, electronics, food items, accessories, jewelry, footwear, etc. 


10 Best Free Shopify Themes of 2023 6

The Shopify Highlight theme was created by Krown Themes, a company dedicated to helping you express your creativity through Shopify themes. Once you’ve published the Shopify Highlight theme, it’ll cost you USD 250. This Shopify theme allows you an endless free trial till you publish. 


  • Parallax vertical slider 
  • Asymmetrical product grid 
  • Additional product information 
  • Customizable contact form 
  • Product reviews 
  • Promo banners 
  • Blog articles 
  • Product filtering and sorting 
  • Color swatches 
  • FAQ page 
  • Stock counter option for impulse buys 
  • In-store pickups 
  • Three built-in style 
  • Card for trust badges 
  • Rich text section 
  • Speed tested 
  • Multi-lingual support 
  • Compare product options available 

Best For 

It is best for those who are graphic designers, painters, illustrators, etc., and are looking for creative ways to display their work. 


10 Best Free Shopify Themes of 2023 7

Minimal, as the name implies, provides a clean, easy-to-sift-through design that allows your customers to effortlessly navigate around your online business. It comes in three different styles: vintage, fashion, and modern. As a result, you may use this theme for any industry or niche.

On the product page, you can zoom in and out on images. This allows your customers to see the finer points of your goods. It also helps you enhance conversion rates in a way because the user has all of the necessary information about your goods. If you’re a new company, you can use the home page video option to show a brand film to further engage your customers.


  • Free theme updates 
  • Product filtering 
  • Home page video
  • Product image zoom 
  • Slideshow 
  • Home page customization 
  • Mobile friendly 
  • Color palettes 
  • Search engine optimization 
  • Footer menu 
  • Header menu 
  • Featured collection 
  • Newsletter 
  • Stock counter 
  • Promo banners 

Best For

If you are someone who wants your ecommerce store to look minimal and launch quickly, then this Shopify theme is the best choice for you.  


10 Best Free Shopify Themes of 2023 8

Narrative is a free Shopify theme that is available in four different styles: Earthy, Warm, Light, and Cold. You can use the theme for your trendy clothes store or show product pages to your customers in an intuitive way. It’s an excellent design for niche boutiques with a small number of products to display.

The fixed navigation function improves the user experience by allowing them to see the menu, logo, and cart while they scroll through the store. It has a mobile-friendly design, so you can show your featured products to your users in a more appealing way on both desktop and mobile.


  • Built for small catalogs 
  • Hero video 
  • Fixed navigation 
  • Wide layout 
  • Vertical slideshow 
  • Designed for visual storytelling 
  • Mobile-friendly user interface 
  • Footer menu 
  • Customizable content 
  • Free photos 
  • SEO optimization

Best For 

If you are a business owner who wants his/her ecommerce platform to look extremely professional without any clutter then this theme is the best choice for you. Many customers mentioned in the reviews that the theme reminds them of Apple’s official website. 


10 Best Free Shopify Themes of 2023 9

SuitUP does not offer many styles, unlike many of the themes of Shopify. It does, however, come with a fantastic style designed for huge stores, complete with category filters in the sidebar and multiple banners listing discounts and collections. The SuitUP theme has some great features, like a contact form, a search form, and a mega menu. There are numerous sorting options available, and the multi-currency functionality will undoubtedly aid in attracting new consumers.


  • Collection list 
  • Custom content 
  • Newsletter 
  • Featured products 
  • Image with text 
  • Collection banners 
  • Slideshow 
  • Logo list 
  • Banners
  • Blog articles 
  • Multi-lingual 
  • Multi-currency 
  • SEO friendly 
  • Product quick view 
  • Ajax cart
  • Contact form 
  • Social option 
  • Megamenu 
  • Sorting options 

Best For 

It is a multipurpose Shopify theme and uses a universal template. It is a great choice if you want to sell clothes, electronics, automobile parts, furniture, bags, footwear, food products, etc. 


10 Best Free Shopify Themes of 2023 10

Roxxe is a multipurpose Shopify theme with a lot of demos to check out. If you scroll down on the preview page once, you will discover over 60 different pre-built home page examples. These include Fashion and Beauty, Electronics, Gifts, and Pets, to help you get a basic idea of how Roxxe will fit your demands no matter what category your online business needs to be in. Each sample is essentially the same theme, but with a unique look and feel.


  • Megamenu 
  • Collection page 
  • Footer menu 
  • QuickView 
  • Email collection bar 
  • Quick announcement bar 
  • Exit intent pop up 
  • Integration with Klaviyo, an email marketing software 
  • Integration with Growave, an all in one marketing platform
  • SEO customizing options available 

Best For 

It is best for displaying products like electronics, clothing, gifts, homemade articles, etc. 


It can be very confusing to select one theme from the wide range of best free Shopify themes. However, it is advisable to not panic and make a rushed decision. Go through all the themes and make a list of the themes which suit your requirements fully. Once you have the list ready, create a scrutiny process to select the best out of them. Do not be hesitant to ask for help from friends and family. We wish you luck in finding the best Shopify themes.

Check out our other informative blogs for more information!

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Shifat Jaman
Shifat Jaman
Shifat is Themesgrove's Technical Writer Who is Specializes in Content Writing and Sales Pages.

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