WordPress is currently known as no.1 CMS and powering thirty percents websites. It’s a very good statistic, yet it’s not adopted at a high rate by larger companies. And these reasons are made up of numerous minuscule blogs and websites.
But statistics can easily be refused by enterprises in the market for a CMS if you look at Worlds top echelon website you will find out that WordPress is still a key player. According to the data of Builtwith, WordPress powers approximately 26% of the top 10000 websites on the web – and more interestingly it powers world’s top 14 out of 100 websites.
Among those big name brands such as Forbes, UPS and CNN trust WordPress as the backbone of their site. But is their trust misplaced? Or does WordPress have the ability to support some of the biggest digital players in the market?
Case: WordPress as an Enterprise-Grade CMS
First of all let’s check out why these big names have adopted WordPress as their web CMS.
WPD or WordPress Plugin Directory has 50000+ plugins available. With this plugins, enterprises can add a whole host of capabilities and features to their WordPress site. The president of Emmaus, Andrew Stanten, PA-based Altitude Marketing said, “plugins help you ensure good SEO, security, social media sharing options, and so much more”.
Staten explained how WordPress can integrate with several business-critical platform like CRM systems and marketing automation platforms. He said – “By streamlining the website and other business-operative tools, the enterprise and its sales [teams are] able to get information into the sales cycle more quickly and more accurately than having disparate systems”.
WordPress doesn’t come as a headless CMS solution but it can at as one, as it comes with REST API. People who wish to remain relevant in the IoT area will feel difficulties as channels expand with the introduction of smart voice assistants, smart wearable and more.
CEO of Watkinsville, Matt Brooks, GA – based SEOteric explains how WordPress can be used as both a headless and coupled solution. “The WordPress REST API can be used to populate content onto just about anywhere with API capabilities. Depending on the application, WordPress can be used as a headed CMS solution with custom views that can be created for different content types. It can also be used as a headless CMS solution where data is funneled via API to other applications.”
Nuena Tomovic a business development manager at Derbyshire said – “The core of what we do is based on WordPress, so we use open source technologies to build out digital experiences that scale. That basically means we create custom workflows for large media houses like TechCrunch so they can publish and manage content in real time.”
Ease of Use
One of the very big factors behind WordPress’s popularity is ease of usability. It is certain that things can get complex but Stanton noted, WordPress appeals to nontechnical users and marketers as they can easily, “update the website themselves after its launch.”
Case: WordPress is not an Enterprise-Grade CMS
WordPress in the enterprise space isn’t like rainbows and sunshine. In face, glaring obstacles and limitations prevent WordPress from being a perfect option for enterprise organizations.
Matthew Baier, COO at San Francisco based Contentstack, discovered Scalability as a drawback issue of WordPress. He said “The trouble begins when your website starts to scale, [this is where you add] more content [and] more capabilities into the equation. Once you start relying on the said website for an important part of your business, the requirements you have for a CMS can dramatically shift and, what once seemed like a cheap and easy approach to building your site, can quickly spiral into a highly complex and expensive environment to maintain down the road.”
He continued by saying that even with a simple WordPress website along with just a handful of plugins you will discover very fast that “something goes bump in the night and pretty much on every night.”
Global CTO at Orlando, Shawn Moore, Fla – based Solodev, said open source nature of widgets, plugins, and themes might leave WordPress to extreme level vulnerability to cyber attacks. “Many of these plugins are not properly supported by their developers and may contain exploitable code that is susceptible to malware code, injection, spyware and much more.
ADA Compliance Issues
Moore kept arguing against WordPress by saying that many widgets and plugins of WordPress put enterprises at risk of non-ADA compliance.
Moore said – “Massive brands like Five Guys Burgers and Fries, Target, Safeway, and Charles Schwab have spent millions setting lawsuits after their websites were found to violate the WCAG 2.0 qualifications. WordPress isn’t held to ADA standards, but the liability falls on the enterprise website using the plugin or widget.”
Lack of Enterprise Support
Enterprises need a round of clock support to make sure digital presence is live, secure and functioning well. Moore highlighted the lack of enterprise-level support of WordPress: “Despite having a vast community of expert developers, there is no warranty or accountability for its performance and no way to contact for a dedicated support during the crisis.
Is WordPress a Perfect Fit for The Enterprise Market?
Can WordPress appease all the needs of an enterprise organization? The answer will be yes. It can easily integrate with third party tools and it allows to manage content very easily.
But the real question is should you use WordPress to power your enterprise scale web presence? The one thing which is clear now WordPress is a very handful as it scales.
Updates are released, plugins break, developers stop maintaining their themes, hackers attack your site and you can easily end up with patchwork digital presence. The solution for the enterprise organization who wants to use WordPress seems to partner with WordPress centric agencies which can keep an extremely close eye on their WordPress powered ecosystem.