Giveaway marketing is a familiar strategy that works great. All over the world, where all users are online 24/7, this is a great attraction method.
It’s easy to organize such a digital marketing strategy. Your company must pay a certain fee for the product or service. Next, you allow buyers to compete to get this product completely free of charge by filling out a few lines with the data. Then digital marketing kicks in when you talk about sharing this post to increase your chances of winning.
This technique creates a viral chain. The number of those wishing to participate is increasing, and at the same time, the number of new emails of users is increasing.
There are many giveaway ideas. However, their end goal is simple – you get the hype, and people share their data for mailing. You make one giveaway winner happy, and you observe your business growth.
In this article, we will take a closer look at how to organize this strategy and identify the pros and cons of Giveaway Marketing.
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How Giveaway Marketing Works
Determining the desired goal
You should reflect on how you want to see the result and understand how prize draws will help you achieve it. Even if this phenomenon does not help you achieve your goal, then, in any case, you will have fun with your customers.
You will delight at least one person, and the process itself will make you recognizable and popular.
Decide who will be the target of this strategy
After defining the goal, you need to narrow the circle of the target audience for which your giveaway will be designed. Identify the product that you will be playing with, and it will give you a little hint. If you are playing, for example, an iPhone, then it is immediately clear that the audience will expand. However, the drawing of such a prize will only heighten interest in your company for the duration of the promotion. After the promotion, you will not have a guarantee that this audience will stay with you.
If a product can be of interest to a certain part of your users, then you need to clearly understand how to get their attention. Let’s say you’re selling beauty products and you decide to give away a make-up kit. The success of buzz marketing is obvious because most of the audience you attract will be interested in the products you sell. This will lead them to take the targeted action.
You must understand that if you want to reach a wider segment of your audience, then you have to give away a valuable prize that people want to receive. If it’s a consumer product that will not generate desire, then you may not even be able to attract special attention.
Development of an attention-grabbing strategy
Once you’ve identified your audience and selected a prize, you should start developing a strategy for implementing your idea. It’s worth starting by identifying the best distribution channels. This way, more users will know about the contest. You can use an RFP in marketing to find a professional agency that can help craft your giveaway strategy.
Next, you must write enticing material no one can pass by. The information should be simple and clear. It is desirable to make it without comments in small print at the bottom of the news, as this will cause distrust among users. Most users will not even pay attention to such offers, as many saw that online companies were cheating, and luring customers, and in the end, this turned into a trick for users.
Your company name must be clean and unblemished. This way, users will understand that they can trust you. If you’re seeking for business name ideas, you can use some free online tools that help reflect credibility and resonate names with your target audience.
Organization tools
In addition to choosing a prize, creating an attractive offer, and finding distribution channels, you should consider what tools you might need to host a large event.
You must be prepared to deal with large amounts of data. There will be a lot of people willing to participate, and you need to ensure the essential elements work smoothly and quickly.
Before the date of the contest, you need to find a random picker that will help you determine the winner of the contest. Make sure that the information about each participant is taken into account and you do not forget anyone. Further, so that everything is transparent and users understand that you have not chosen some fink that will receive a prize, record the moment of choosing the winner using a screen recorder.
Then you can delve into making a video finished by optimizing it, say, speed the clip up or crop protracted moments. Thus, the participants will see a real user who will become the owner of the gift, and this will increase their trust in you.
Let’s go
Everything is ready. You’ve done a great job defining the goal, choosing the gift, targeting the audience, choosing distribution channels, and the right tools to ensure a transparent and seamless process. You are completely ready, and you can start.
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Advantages of Giveaway Marketing
1) Get more social media followers. The first obvious benefit is that your subscriber count will skyrocket. In various social networks, where information about the contest will be posted, the number of new readers will instantly increase several times. No other marketing strategy can help you achieve this result.
2) Social activity will increase. Your new subscribers will leave comments, share posts with other users, and like your posts. This is a great indicator of increasing the engagement of your audience.
3) You will have a large database with a list of emails for the newsletter. Now more people will receive your emails with promotions and discounts. You will get an increased interest in your company’s products, which in turn will increase sales.
4) Diversity of content. After the contest, you will be able to ask participants to generate content for social networks. For example, the winners will be able to talk about the contest, demonstrate the prize they have received, and share about it on such social networks as TikTok, Facebook, or Instagram.
Disadvantages of Giveaway Marketing
1) Short-term rise and quick fall. After the drawing, likely, your number of followers will drastically decrease in a short period. This happens when new users show up just to compete. After they fail to win a prize, users see no point in following your company anymore.
2) Unsatisfied subscribers. Many users can be frustrated by the fact that they are not winners. In your advertising for the giveaway, it is important to emphasize that the winners are chosen randomly. Plus, unsatisfied users will be able to counter-advertise your company.
Conclusion
Running a prize draw is a great marketing campaign that will generate interest from a large number of users. The main thing is to correctly define the goal, target audience, valuable prize, and choose high-quality tools. In that case, Giveaway Marketing can help you. WHat do you think? Let us know in the comment section below.
