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How to Choose a WordPress Theme Based on Your Niche?

If you’re searching for a WordPress theme for your new website, you should focus all your efforts towards looking out for a template specially crafted for your niche. There are multipurpose themes that might be a valuable choice, regardless of the niche, your business relies on.

Based on the industry the choice may vary like A business-oriented WordPress theme should be responsive, flexible, elegant, and full of customization possibilities.

In this article, we will show you the most popular niches you can rely on and help you how to choose a WordPress theme for your type of business.

Read also: 10 Best WordPress Themes to Keep an Eye in 2023

Which are the Most Popular Business Niches?

A personal blog can also represent a business website. If you’ve started it as an online journal, and then you’ve monetized through affiliate marketing, Ads, or paid partnerships. Whatever we’re talking about B2C (business to consumer), C2C(consumer to consumer), C2B (consumer to business), or B2B (business to business), the eCommerce industry refers to a money and product exchange.

In this category, there are multiple niches that can be tweaked, including any of the following niches. Each one of them can be unique based on the published content or the possibility of selling goods or services.

  • eCommerce
  • Fashion and jewelry
  • Makeup and cosmetics
  • Dropshipping
  • Tech and gadgets
  • Business
  • News and Magazine
  • Food and beverages
  • Art and entertainment
  • Events
  • Books and streaming movies
  • Podcasting and Video streaming (such as Twitch, YouTube, Spotify)
  • Membership
  • Learning and educational platforms
  • Marketplaces
  • Affiliate marketing platforms
  • Transport and logistics
  • Medical and health
  • Construction
  • Charity
  • Startup

Every website should have a Privacy Policy, Terms and Conditions note, as well as request the cookie consent. For European countries, it’s vital to have a GDPR compliant website, and this functionality can be achieved by installing a dedicated plugin. You can find one in the WordPress repository for free or you can install a premium one.

An important aspect is to select WordPress themes that are trustworthy, popular, and are regularly updated.

Tips and Tricks for Choosing the Right WordPress Theme

How to Choose a WordPress Theme

Choosing a WordPress theme is not an easy task. If you do not know what to look out for yet or you’re overwhelmed with so much information, we’ve made a selection of the most important factors you should consider when picking a theme. Let’s see some of the pro tips on how to choose a WordPress theme.

Seo optimized

A WordPress theme that should be compatible with a popular SEO plugin. The right keywords, titles, subtitles, and meta descriptions will help you stand out from the crowd. The tip here is to create unique content, with your own media files, and optimize for search engines without keyword stuffing.

WooCommerce compatibility

If your intent is to sell goods or services, you must install the WooCommerce plugin. A theme that goes beyond the basic WooCommerce functionality and brings its own tools should be a great choice. For example, the Newspaper theme by tagDiv comes with the tagDiv Shop plugin, which provides more eCommerce customizability options. 

WPML or another multi-language plugin compatibility

If your site will be an international brand, regardless of the subject, it is a best practice to install a multilingual plugin that translates all your site data, and users can switch between languages.

Special Forms or specific plugins compatibility 

If your site is about a restaurant or cooking recipes, there are themes that are specifically built for this industry and come with reservation forms or recipe plugins. 

Fast, responsive, and flexible 

Test the theme’s demos with Google PageSpeed Insights to see if it meets all the requirements and loads fast. A responsive site should always display the information on small devices as smoothly as possible. For this, theme authors have built mobile themes or created customizable mobile pages to help people customize their sites in the smallest details.

Drag and drop functionality

Similar to a puzzle, this functionality is given by a page builder (Elementor, tagDiv Composer, Beaver Builder, WP Bakery, and others) that you can find as a standalone plugin or that was specifically built for the theme you buy. With such a page builder, you’ll be able to drag and drop elements to build pages and posts on your site. Usually, this functionality allows you to change just the layout and make design modifications. However, some page builders allow you to add text descriptions, images, and other media right on the front end.

Various fonts and colors possibilities 

Google fonts are the most preferred fonts but there are people using Vector fonts or others too. As for the colors, the themes with multiple possibilities to apply hues, such as hover, color blending, or global colors. These options are best for a makeup or entertainment type of business.

Social media integration

By giving your users the ability to share your content on social media, you can increase your site’s social traffic. 

Subscription ready

A theme that comes with the possibility of integrating your preferred email marketing platform, so you can gain new subscribers and send them regular newsletters.

Membership ready

Build online communities and give them access to exclusive content for a monthly/annual subscription fee. 

Browser Compatibility

Since your visitors will navigate from Safari, Chrome, Firefox, or Internet Explorer, your site should look the same on any browser.

It’s important to pay attention to those specific factors that defer from business to business. Since most of the themes come with predefined settings and designs, you need to make adjustments to meet the right balance between functionality and layout. This ensures that the users will have a pleasant experience while scrolling through your website.

Themes We Recommend

Here are some of the best WordPress themes to look upon

  • Tutorque

Tutorque Education WordPress Theme is the most lightweight, fast, and accessible WordPress LMS theme that extensively integrates with Tutor LMS, LearnDash, Wishlist Member, and LifterLMS out of the box. Developed by the Themesgrove team, It is exclusively sold on their website, along with WidgetKit for Elementor, all in a bulk package.

  • Divi

Divi is a multipurpose theme developed by Elegant Themes. It is exclusively sold on their website, along with all the plugins or themes they’ve ever built, all in a bulk package.

  • Astra

Astra is a freemium theme that is as lightweight as possible. The functionality is given by the installed page builder. It’s fully compatible with the Elementor plugin or Beaver Builder.

  • Newspaper 

The premium Newspaper theme is popular for the blog, news, and magazine WordPress websites. It can also be used to build eShops, membership sites, personal or portfolio portals.

  • Flatsome

Flatsome is a premium theme that is mainly used on all kinds of WooCommerce websites.

  • Eduma

Eduma is a WordPress theme that is based on the learning management system and is meant for educational websites.


We hope that the best practices outlined in our article will help you make a wise decision to build a strong, responsive, and appealing website for your project. A niche is a specific segment, perhaps untapped, which you can use to create a buzz. You can start a business or a personal blog in a niche where you have less competition. Based on your niche, your website should be easy-to-read, responsive, SEO optimized, and load the content as fast as possible. 

You can browse through the Colorlib collection of beautiful niche WordPress themes to find your favorite. 

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Shifat Jaman
Shifat Jaman
Shifat is Themesgrove's Technical Writer Who is Specializes in Content Writing and Sales Pages.

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