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10 Best Social Media Monitoring Tools of 2024

Nowadays, everyone is active on at least one of the social platforms that use the internet daily. Businesses are thriving with marketing on these platforms and can receive profitable insights with the use of proper tools. 

This is the reason social media monitoring tools are widely used nowadays. You can receive and schedule your social tasks without any stress or time loss. 

There are many options on the internet for the best social media monitoring tools. We must be clear on our definition of best. Best comes with a cost, and according to your business’s needs, you have to choose the best social media monitoring tools.

In this blog, we will show 10 such social monitoring tools that come as a handful of solutions to make things easier for you. 

Read also: 7 Best Social Media Management Tools of 2024

Best Social Media Monitoring Tools: At a Glance 

ToolBest FeaturesPricing
HootsuiteSchedule multiple posts, Advance scheduling.Professional plan $49, Team plan $129 per month.
MentionSentiment-based filters, notifications, and shared dashboards.Free for one user, $29 for entrepreneurs.
Sprout SocialReports from every major platform, message organization.Standard $89 per month, $149 per month.
MeltwaterReporting and impact understanding, brand management, media relations.$333 per month.
Brand24Marketing analytics and influence score, mentions and discussion volume charts and data exporting, filtering.$49 per month, professional $99 per month.
AgorapulseCustomized inbox for all social news, message customization, team features.15-day free trial, $79 per month, and so on. 
Zoho SocialDrag and drop scheduling, a dashboard for listening to social, Collaboration, and analysis.15-day free trial, standard $10 per month, professional $30 per month.
KeyholeCampaign and keyword tracking, view influencers’ activity, easy management.Customized for every client.
Google AlertEasy and fast, data for Google archive, customization alerts to your mail.Free of cost.
Social MentionSingle page information, sentiments, and analytics-based, streamlined tracking display.Free of cost

What is Social Media Monitoring?

Social media monitoring is the activity of analyzing and finding out mentions and discussions about your product on the major social networking platforms.

It is not necessarily always about the product. The discussion can be about your services, customer satisfaction, and queries, or your company. 

You will know about your business more by social media monitoring and make better plans to become the best in the competition. It is really helpful for the business in today’s social interactions and dependency.

The same tool may not work on different platforms. Facebook and Twitter monitoring tools can be different because the ways of posting information in them are entirely different. And the same as in the others.

Top Social Media Monitoring Tools

Technology has always supported the problem-solving will of entrepreneurs and enthusiasts. Either project management software or time tracking tools have been useful to the business. There are many social media monitoring tools as well, that makes our task efficient and scientific.

Here is the list of the best social media monitoring tools for you.

Read also: 7 Best Social Media Marketing Tools for Small Business

Hootsuite

Social Media Monitoring Tools

Hootsuite is a popular platform to manage all the social media activities and derive results according to them. You can do more social activities in less time.

You can schedule content and review posts in a simple calendar view. The interactive dashboard allows us to visualize our content schedule and time-lapses if there are delays.

It is very important to know about the activity around your product on the internet, and Hootsuite delivers efficiently. You can analyze customers’ views on your posts and the latest conversations, trends, and brand mentions. 

The social analytics dashboard gives personalized insight, shows your top-performing content. You can respond to customers faster and with empathy, and it will build good relationships with customers. 

Hootsuite is one of the best social media monitoring tools that offer courses by professionals about social media strategies and experiments.

You can connect your social media with all the work apps. So, content management is easier and more efficient.

Best Features of Hootsuite

  • Schedule posts in advance.
  • Schedule multiple posts at a time.

Pricing of Hootsuite

Free 30 day trial in all.

Professional plan: $49 per month.

Team plan: $129 per month.

Business plan: $739 per month.

Custom solution for the enterprise.

Hootsuite is Best for 

Managing social media accounts and channels and organizing everything easily.

Mention

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Mention supports companies and brands in monitoring the web, listening to the audience, and managing social media materials.

You can easily draft your content schedule and update posts at appropriate times. 

Mention has features for analyzing competitions, managing your brand, listening to your audience, building social strategy, and amplifying your brand awareness to grow your business. 

It has use cases for online media monitoring, social media listening, competitive analysis, brand management, social media management.

Best Features of Mention

  • Sentiment-based filters.
  • Notification with alerts.
  • Dashboard sharing with the team.

Pricing of Mention

Free for one user.

For Entrepreneurs plan: $29 per month.

For pro plan: $99 per month.

For proPlus plan: $199 per month.

Mention is Best for

Brand insight.

Sprout Social

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Sprout Social helps to uncover trends and actionable insights from the social data. You can see the social experience differently. 

You will spend less time doing all kinds of work manually and more time planning and executing your idea. It has customized and tailored customer care and is trusted by 30,000 trusted brands.

It has features for listening to the social’s stories, publishing quality content, embedding customer engagement, presenting analytics and reports, and making employee-advocated brand ventures. There are sub-features to tackle every problem in social media marketing through social channels, making it a sprouting social media marketing tool.

Best Features of Sprout Social

  • Reports are available from every platform.
  • Messages for socials can be organized easily.

Pricing of Sprout Social

Standard plan: $89 per month.

Professional plan: $149 per month.

Advance plan: $249 per month.

Sprout Social is Best for

Twitter monitoring tool and manages to publish on Twitter.

Meltwater

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Meltwater is one of the popular social media monitoring tools, and it solves problems faced by modern PR, communications, and marketing professionals.

Meltwater is integrated with Oxford university’s knowledge graph platform named deepreason.ai, which delivers public finance, logistics, manufacturing, and engineering information. In our case, it has an abundance of results for customers.

It has features for media monitoring, a media database, social listening, social media engagement, and social influencer management. Information from different media like online news, social media, print, broadcast, and podcasts can be organized with it.

Publishing attention-grabbing content, finding the correct social media influencer for your product are the requirements of today’s competitive market. Meltwater can assist you with such tasks.

Best Features of Meltwater

  • Reporting and impact understanding.
  • Brand management.
  • Social media management and media relations.

Pricing of Meltwater

$333 per month.

Meltwater is Best for

Media distribution and relations

Read also: 5 Best Social Media Plugin for WordPress

Brand24

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Brand24 works for online reputation management of a product. You can easily access your brand mentions on the internet and do something about it.

It has features for custom reports preparation, slack integration, hashtag search and is available as a mobile application. It is efficient for hashtag tracking, revealing information about recent happenings and trends. 

Automated sentiment analysis of the customers provides instant alerts for negative mentions, and you can respond quickly without making a hassle out of it. It improves customer satisfaction with instant response to the trouble they are facing.

Your marketing/PR efforts can be measured with automated reports and imported metrics.

Best Features of Brand24

  • Marketing analytics and influence score.
  • Mentions and discussion volume charts.
  • Data exporting and filtering.

Pricing of Brand24

Personal plan: $49 per month.

Professional plan: $99 per month.

Professional business plan: $149 per month.

Professional max plan: $249 per month.

Brand24 is Best for

Real-time information about the brand is mentioned anywhere.

Agorapulse

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Agorapulse has social media inbox, publishing, monitoring, social media reporting, and other tools in its feature.

You can manage positive and negative comments on Facebook and Instagram. It has one inbox from where you can do multiple tasks.

All the conversations and implementation happen in one place.

You can take control of your social media and all its influences from a single platform. It is a perfect social media monitoring tool with attractive, interactive websites and applications.

Best Features of Agorapulse

  • Inbox for all the social news in one place.
  • Customization of the same post in various channels.
  • Team features and analytics in PowerPoint.

Pricing of Agorapulse

15 days free trial.

Pro plan: $79 per month.

Premium plan: $159 per month.

Enterprise plan: Custom price.

Agorapuls is Best for

Having data on the followers.

Zoho Social

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Zoho Social is also a popular option for social media monitoring tools. You can collect the most valuable data from this platform and make better future plans that work for your product.

You will have features like scheduling the contents to save time, drag and drop for scheduling posts, queueing the contents for automatic uploads.

You can monitor social activity with a custom dashboard to make columns according to your requirement, schedule reports, and automate reports to be delivered to your team.

Collaboration with the team is easier. You can assign roles and permissions to different colleagues and bring together clients and team members for discussion and decision-making.

Best Features of Zoho Social

  • Schedule your posts, drag, and drop.
  • Dashboard for listening to social.
  • Collaboration and analysis.

Pricing of Zoho Social

15-day free trial.

Standard plan: $10 per month.

Professional plan: $30 per month

Premium plan: $40 per month.

Zoho Social is Best for

Bringing clients and team members together for discussion.

Keyhole

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Keyhole specializes in social listening and analytics. It helps to know what customers say about your products and generate brand and competitor reports.

Influencer marketing is very easy to conduct. You can measure the influencer’s campaign easily without any screenshots or recordings. You don’t have to work on the trust issues with the hired influencer, and you will know if they have worked properly or not.

In a way, it is beneficial to build proper relationships with others in your team.

It is one of the best social media tracking tools that help with campaign tracking and tells you about each step of your social strategy.

Best Features of Keyhole

  • Campaigns and keywords tracking.
  • View influencers’ activity.
  • Easy management.

Pricing of Keyhole

Customized pricing plan for every client. 

Keyhole is Best for

Knowing what people are saying about the brand.

Google Alert

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Google alert is a notification service for content changes. It sends emails to the subscribers that summarize the search activity about the search item. Users can customize the notification to come daily, weekly, or monthly.

You will be able to know information about the business’s progress, mentions about the product, customers’ activity, competitors and influencers, technology changes in the field of business, and other key marketing facts from Google Alert.

Special symbols like a quotation(“) around the keywords and minus(-) before the keywords can make your search specific and accurate.

It is a simple and easy-to-use social media tracking tool.

Best Features of Google Alert

  • Easy and fast.
  • Data from Google tracks is huge.
  • Customization alerts to your email.

Pricing of Google Alert

Free of cost.

Google Alert is Best for

Easy to use and free. 

Social Mention

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There is a lot of information you can gather on a single page from the Social Mention. Information about strength, sentiments, related keywords, users, hashtags, and many others about your search word.

You just have to type the keywords about your concern, and all the data regarding searches and mentions is displayed on your screen. There are API services available for specific purposes.

It simplifies the task of tracking and engaging in an online conversation about your product. 

It is the ultimate real-time social listening tool. 

Best Features of Social Mention

  • Single page monitoring.
  • Analytics about related keywords, sentiments.
  • Serial tracking information.

Pricing of Social Mention

Free of cost.

Social Mention is Best for

Single page information.

Wrapping Up

There may be confusion in selecting the appropriate social media monitoring tools for your business. It may be because of cost and use cases. Or lack of knowledge of using a platform.

Anyhow, you will be profiting from the use of these tools, and your ROI is guaranteed. It may take time, but you will get used to it.

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Shifat Jaman
Shifat Jaman
Shifat is Themesgrove's Technical Writer Who is Specializes in Content Writing and Sales Pages.

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